Are Your Rates Set High Enough
to Earn What You Are Really Worth
AND Live the Life You Want?

Dear Entrepreneur,

Are you struggling to make the kind of money you deserve?

Do you ever wonder if there is an easy way to go about setting your rates or telling your clients what you charge?

Have you been avoiding raising your rates because you’re afraid you’ll lose clients?

If you answered yes, you are so not alone—and you’ve come to the right place for help.

You see, years ago when I started my first practice as a financial counselor I was in the same boat as most entrepreneurs…

I had to decide how much to charge my clients. Even though I was a financial counselor, nothing had prepared me for setting rates in my business.

I knew if I didn’t set my rates high enough, I wouldn’t make enough money. But I was afraid if I charged too much, no one would be able to afford me.

I wanted someone to tell me how to set my rates, and how to communicate my rates to my clients. Unfortunately, I couldn’t find anyone to help.

So I did the best I could. I calculated my expenses and came up with the minimum amount I needed to have a viable business. And I researched the competition’s pricing to get an idea for price range.

Of course I still had to decide where I should fall in that price range. I wondered…

Should I charge towards the bottom of the rate scale since I was new in business? Or could I charge more?

I muddled through and got my business off the ground.

Of course, eventually it came time to raise my rates. Then I had a new set of questions to deal with like:

Again I couldn’t find a practical guide to follow. And no one seemed to have a clear idea for how I should handle any of this. So I forged ahead, made some mistakes, and learned a lot along the way.

As my practice grew, I realized most entrepreneurs struggle with these same questions. And that we women almost always sell ourselves short when setting rates.

So I started focusing on women’s issues with underearning. Slowly I began to understand the emotional and psychological connections behind why women undersell themselves.

I founded The Women’s Earning Institute to help self-employed women like you understand the signs and pitfalls of not charging enough—or underearning. And to provide tools so you can make more money and earn at your true potential.

Are underearning issues keeping you from reaching your business and personal goals?

Basically, underearning is the pattern of earning less money than you need. More specifically underearning is the pattern of earning below your potential.

It’s not about under-working or underachieving. Underearners work very hard and may achieve great things for their clients. But their earnings don’t match how hard they work and what they achieve.

Underearning saps your energy. When you underearn, you earn less than you need to enjoy your life and fear not having enough in the future. And eventually you start to resent your work and hate your business.

Thousands of well trained, qualified, successful professionals like you are underearning and struggling in their businesses.

Why? Because they were never taught the most fundamental skill of the self-employed person—rate setting.

So they set their rates too low to begin with. Then they feel uncomfortable raising their fees and telling their clients.

Sound familiar?

Thankfully, it doesn’t have to be that way.

After spending 10 years helping self-employed women transform their relationship to money, and unlock their true earning potential, I’ve created the guide I always wanted—The Rate Setting Toolkit.

Finally, you can learn exactly how to set your rates right and earn what you really deserve!

In order to charge what you’re worth, you have to understand how to set your rates. But you also need to examine the deeper issues surrounding your beliefs about money and your own worth.

This toolkit walks you through both.

Inside the Rate Setting Toolkit you get:

  • The 77-page How to Set and Raise Your Rates workbook full of nuts and bolts “how-to” information, worksheets and exercises. (A $47 value for the electronic version)

  • The 67-minute Practical Psychology of Rate-Setting audio that goes deeper into the emotional issues, as well as giving practical advice for earning what you are worth. (A $32 value for the electronic version)

    • AND

  • The 90-minute Breaking the Underearning Cycle audio that gets to the core of “underearning”—that pattern of earning below your potential—and shows you how to escape it. (A $42 value for the electronic version)

This is everything you need to set your rates properly and make what you deserve, for 25% less than if you bought each one separately! So what are you waiting for?

“I increased my income by over $2800 a month by using the rate-setting toolkit. I was amazed at how easy it was to change my attitude and approach to my fees by following these simple steps. If you have ever wanted to charge more or have even thought about changing your rates, read this first! You’ll avoid some big mistakes and you’ll find out why you should be changing your rates today. Mikelann’s method is a practical way to make sure you are charging what you should be.”
- Joan Casey M.S.W.

Start making more money right away with the help of
the Rate Setting Toolkit!

Order now $97 - Click Here (For the downloadable PDF workbook and two mp3 audio downloads)
Order now $117 - Click Here (For the hardcopy workbook and both CDs mailed to you - includes shipping)

You can even try it for 1 full year at no risk to you!


Just buy the toolkit and apply the concepts. If you don’t think
it’s worth every penny (and then some), let me know and I’ll
refund your money in full.


“I found this workbook very helpful! I particularly appreciated the examples on what to say when raising rates and setting a cancellation policy. It is funny, as a trained therapist, I feel like I should know exactly how to handle those situations, but that is not something on which we ever receive training. Thank you— this workbook makes rate setting and communication of rates so much less daunting.”
Dr. Jane Tornatore, Psychotherapist

“Since reading Mikelann Valterra’s workbook, I’ve made up my mind to quit waiting until I have more education and/or experience in my business. I’m going to believe that I’m worth it now and act accordingly. This workbook is a great resource and one I’ll refer back to often. It’s easy to read and gives specific action steps I can take. All women in fee-for-service businesses will find it extremely useful!”
Cathy Fullerton, Investment Real Estate Specialist

“Mikelann knows how to make learning about financial information fun! This easy-to-read workbook gets at the heart of money issues impacting women in business. The information is presented in bite-sized pieces, integrated with helpful exercises that really work and apply to every type of service business. I’m recommending this workbook on rate-setting to all of my clients and colleagues.”
Whitney Keyes, PR and Marketing Consultant, Whitney Keyes Productions

The key to success when you are self-employed is setting your rates high enough to begin with, then raising them regularly to keep pace with rising costs.

It might not seem like it on the surface, but service-based businesses are expensive to run. Sure, start-up costs can feel quite manageable. And you may be working out of a home office and have very low overhead. But all you have to “sell” is your time.

When all your income comes from selling your time, it is very important to sell your time for the right amount. If you give your time away or at too low of a price, you will not make enough money to stay in business. That’s underearning at its worst.

How do you know if you’re underearning?

If you…

Chances are, yes. And you should—and could—be making more!

The fact is…women undersell themselves all the time.

Countless research points to the same results:

When left to ourselves to determine how much we should charge, we pay ourselves at least 20 percent less than we would pay other people. (See Women Don’t Ask: Negotiation and the Gender Divide by Linda Babcock and Sara Laschever for a fascinating look at the current research.)

When we think about how much our services are “worth,” we rarely think our services can command as much as is really possible.

Plus, women tend to be perfectionists when it comes to our businesses. We never feel like we are quite good enough to ask for more money. And there is always a reason to wait to raise our rates.

How many times have you said,

“I’ll raise my rates when”…

Listen - men are not waiting!

In my experience, self-employed men raise their rates more often than women and increase their rates by higher percentages. So the question is this:

Are you good enough right now—just as you are—to
charge more money?

I believe you are. And the first step towards making it happen is to start repeating to yourself, “I deserve to make good money!”

The second step is to order your copy of The Rate Setting Toolkit right away!!

Order now $97 - Click Here (For the downloadable PDF workbook and two mp3 audio downloads)
Order now $117 - Click Here (For the hardcopy workbook and both CDs mailed to you - includes shipping)

Just in the workbook alone you learn:
  • 7 ways to make more money p.12
  • The right way to research your competition’s rates p.19
  • The 4 key ingredients that go into setting your rates right P.16
  • Finding your break-even point so your business is profitable P.30
  • 5 Ways to structure your fees and the pros and cons of each p.12
  • The 50 Percent Rule: A simple profitability formula p.35
  • The number of hours you can really bill each week (hint: It’s not 40!) p.40
  • The psychology of pricing p.46
  • Balancing your rate and your hours p.41
  • Why you should never compete on price p.51
  • How to avoid discounting your fees p.52
  • Converting salary to self-employment income to see how much you need to earn p.39
  • How to talk about price with clients p.60
  • An easy-to-customize script for dealing with price resistance p. 56
  • How to tell clients you are raising your rates p.67
  • What your fee says about you and your business P.47
  • How to use the The Value-Price Equation to have clients happily paying your new fees p.49
  • Creating pricing and cancellation policies P.53

Plus you get 2 powerful audios

Asking For More—the Practical Psychology of Rate-Setting:

  • Tells you how to set and raise our rates with confidence
  • Explores the common fears around raising our prices
  • Tackles resentment issues that develop when you keep your prices too low
  • Explains how perfectionism holds us back from charging enough money

AND

Earn Your Worth! Breaking the Underearning Cycle


This audio, based on my book, Why Women Earn Less—How to Make What You’re Really Worth, takes you on a provocative journey into understanding underearning. It helps you make more money by:

  • Identifying the five hidden forms of underearning
  • Understanding the concept of “noble poverty” and why it is keeping you from making more
  • Discovering the four most common fears that drive underearning
  • Getting in touch with your own resentment number
  • And much more

If you:

Then this toolkit is for you!

The Rate Setting Toolkit shows you exactly:

Plus, it helps you process internal issues that can cause you to undersell yourself, so you can earn what you really deserve.

It is my sincerest belief that you can make more money and truly earn what you deserve. You just need the right tools and guidelines for setting and raising your rates.

Hundreds of women have benefited financially by taking my advice. And I promise that if you listen to the audios, do the exercises in the workbook, and take action, you’ll make back your tiny investment in this toolkit within a few weeks.

Stop letting “fee anxiety” hold you back. Start earning more today with the help of the Rate Setting Toolkit!
Buy the instantly downloadable electronic version for just $97
Have the printed book and cd's mailed to you for $117 (includes shipping)

 

My 1 Year, 100% Money Back Guarantee


JBuy the toolkit, then take your time going through the workbook and listening to the audios. If you’re not 100% satisfied, just let me know within 1 year and I’ll refund your money in full—no questions asked. So there is absolutely no risk to you.

More Praise for the Rate Setting Toolkit:

“I recently finished reading your “How to Set and Raise our Rates” workbook., after listening to your audios. All of this has been very helpful. I am an Underearner and have had a difficult time raising my rates. Your book “put me over the edge” so to speak. It opened by eyes to the need to ask for more money. Anyway, I wanted you to know that I have raised my rates with new clients (I got 2 at my new rate!). It feels sooooo good to be asking for what I truly feel I am worth. I feel your support through your books and your work. Thanks for doing what you do. I am in the process of sending my existing clients a letter to bring them up to my new fee. So thank you!”
Shelley Bayol, Financial Recovery Counselor

“I wish I had met Mikelann 15 years ago when I started out in business for myself. She has changed my life by making me take my business and myself much more seriously. I have used several of these strategies and the results are already in my bank account.”
Anya Jepsen, Communications Coach

“I had doubts that this toolkit would help me very much, because I am an attorney with a very specialized area. Boy, was I wrong!! The kit took me by the hand and showed me exactly what steps I needed to take, what information I needed to collect, and most importantly, HOW to massage that information to make good decisions about my rates. Thank you!”
Jill Pugh, Employment Law Attorney

“I knew I wanted to raise my rates this year but was unsure how to do so. The information you provided as to how best to research rates in the marketplace and approach clients with rate changes enabled me to convince myself that this was an important step for me to not only make more money but to position my business in the marketplace as a service provider of the highest quality. Thank you for a great and incredibly informative and empowering presentation!”
Michelle Hayden Bomberger - JD, MBA, Attorney

“A superb talk! I feel far more confident about charging reasonable rates for my services. And I also feel I’ll be able to ask for what I want whereas previously that wouldn’t have even occurred to me!”
Customer Feedback

“After listening to Mikelann, I realized how much I had underrated myself, so I immediately raised my hourly rate by $35-no one has objected to it at all!”
Customer Feedback

“After listening to this, I realized I resented charging less, due to the fear I would be losing jobs. Instead, I was losing self-esteem. So, days later two prospective clients didn’t bat an eye at my new, higher quote. I can’t tell you how validating that is and how good it feels. Thank you so much!”
Customer Feedback

“Wow — this talk was amazing! It gave me the courage to affirm my worth with someone right away yesterday. Mikelann is an excellent and inspirational speaker. She gave me hope and reassurance about my future’s earning power. Thanks a Million!”
Customer Feedback

“I especially enjoyed the “Earn Your Worth” talk. No matter how confident I feel, it’s amazing how I still undervalue myself. As a self-employed woman, it’s vital that I feel good about the fees I charge for my services. Mikelann’s techniques helped me open my mind up to new possibilities.”
Customer Feedback

“Thank you so much for your toolkit! I'd just begun to consider what to charge in my financial recovery counseling practice and had no idea how to set my rates. Your workbook provided me with formulas that enabled me to easily calculate how much I need to earn to meet my current expenses, what I'd need to charge to make that and clear methods for market-testing the rate I calculated using those formulas. Thanks for providing clear guidance for this fundamental process.”
Sue Holm, Financial Recovery Counselor

“I really enjoyed this workbook. The section on “How much profit I need and want to make?” is very simple and easily understandable for the reader. I believe it is so important for women to have successful and sustainable businesses. Thanks for making it easy for women business owners to look at being profitable and being of service. It’s hard to help others when we’re broke!”
Audrey Godwin, CPA and Business Consultant

Wow! I feel so relieved! Mikelann, you answered so many anxieties for me - I feel like I can move forward now :o) I really benefited from the concepts you taught... The pricing psychology helped me get clear - the resentment number was especially revealing. I discovered that I resented the fee I had planned to charge - it would hardly be worth my time & effort. I really liked the 3 F's.... If I am not going to charge the full fee, I would rather do it for free or walk away. Now I am ready to prepare listing the benefits of my services & start articulating what I can do to make a difference! Thank you!
Kate, Listener Feedback

"Mikelann's information gave me clear, structured tips for setting rates in my new business that I could implement immediately. Especially helpful was the idea of analyzing my market by thoroughly researching what others are charging for the same coaching service I offer, and most importantly, what three other men are charging. I had only asked women before, and I found that the men I asked were, surprise surprise, charging more! Even when they were also new in the business! This was such a helpful piece of information, it has given me confidence to set my rates appropriately and forge ahead."
Grace Bell
Health and Well-being Coach


Buy the instantly downloadable electronic version for just $97

Have the printed book and cd's mailed to you for $117 (includes shipping)